My Role: Creative Director
Production: Bruton Stroube Studios
Amazon Producer: Margaret Erickson
A reimagined acquisition effort to get Amazon customers to use Amazon’s iconic lockers led to a global campaign featuring novel and quirky use cases. Unique, and localized ads were created for NA, UK, ES, IT, and FR.
My Role: Creative Director
Production: Circles and Squares
Amazon Producer: Margaret Erickson and Maria Estigoy
A testimonial series about the people behind Amazon’s Relay network, and their success stories. Shot in cities across the US, this campaign is designed to inspire potential Relay partners to join the program and raise their horizons like others have done before them.
My Role: Creative Director
Production: Circles and Squares
Amazon Producer: Margaret Erickson
Amazon Freight’s brand video for 2025 was an ambitious effort that focused on intermodal transportation (shipping containers) imagery. We worked lock-step with our rail partner, BNSF for over 3 months to build a train of all Amazon containers that departed from Fort Worth, TX bound for California where it would be shot. The timing had to be perfect, and we only had one chance to capture the train that took months to prepare.
My Role: Creative Director
Production: Blink Media
Amazon Producer: Margaret Erickson
Amazon's first fully synthetic ad was created for Amazon Shipping in partnership with Blink Media. The challenge was to create a 30-second ad for Amazon Shipping using only AI, but didn’t show people’s faces. The solve required building a fully custom AI pipeline, over 500 images and videos that trained more than 20 AI models, and over 3 months of production.
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My Role: Writer, Co-Director
Production: COLOR, Bellevue WA.
Amazon Producer: Roheela Shah
The Amazon Delivery Service Partner (DSP) program wanted a new targeted YouTube pre-roll advertisement to interest potential small business owners in starting their own delivery business. This new business type, AMXL, enables DSP drivers to deliver and install heavy or bulky items that are too large for conventional carriers.
My Role: Creative Director
Production: Bruton Stroube, St. Lious, MO.
Amazon Producer: Roheela Shah
The Amazon Delivery Service Partner (DSP) program enables those interested in starting their own business a fast track to a business of their own delivering Amazon packages. With low startup costs, special incentives, no experience necessary and access to powerful Amazon business tools the DSP program allows small business owners to scale quickly providing jobs in their community.
The Amazon FLEX program is a “gig” type of program where interested individuals apply and pass a background check, then can pick up and deliver Amazon Packages in their own vehicle. It is a great way of earning extra money, as you know how much money you will earn upfront, and there is no unpaid time waiting around for the next ride, load or delivery.
These are a small sample of images produced as a part of a global overhaul of both the DSP and Amazon FLEX brand.