Client: Boeing Commercial Airplanes | Boeing Fabrication
Role: Art direction, design and copy writing
Boeing Fabrication is one of Boeing's largest divisions with over 18,000 employees working in many different sites around the globe. Because of the amount of employees and their varying work sites, many sub-cultures within the Fab culture exist. Boeing Fabrication needed a way of establishing an overarching global Fab culture.
We used a dynamic photography and bold typography to tell the story of the Fab culture. That is, a culture with a rich history that mixes prideful craftmanship with cutting-edge technology.
Client: Boeing Commercial Airplanes | 737 MAX Program
Role: Art direction and copy writing
A poster series was commissioned by the 737 MAX program within Boeing Commercial Airplanes to celebrate hitting the 90% design completion mark of the new 737 MAX-9. The client asked us to design a poster for the people dedicated to the project and make it humanistic in its design.
Client: Boeing Commercial Airplanes | Boeing Fabrication
Role: Design and copy writing
The client commissioned an infographic to show off some interesting facts about Boeing Fabrication. This printed infographic was designed to be for both employees and external visitors to Boeing. In addition, the poster was made into a PowerPoint deck to be shown in Boeing Fabrication presentations.
Client: Boeing Commercial Airplanes | Commuter Services
Role: Art direction and design
Because of the growing Boeing Factory space within the Puget Sound area and shrinking parking availability, it became paramount for employees to find alternative ways to work i.e. biking, buses, and car/van pools.
Myself and copy writer Eric Cooley constructed and built the Ready. Set. Go! brand in conjunction with Boeing Commuter Services raising awareness and organizing commuter fairs.
This resulted in a 10% increase in alternative commuting programs across the Puget Sound area.
Deliverables included; posters, table tents, interactive touchscreen displays, custom photo booths, web graphics, e-posters, and other collateral pieces and novelty items.
Client: Boeing Commercial Airplanes
Role: Art direction and design
As a proud sponsor of the Seattle Seahawks, senior leadership within Boeing Commercial Airplanes (BCA) throws massive employee involvement events with the Seahawks to mark milestones in both the Seahawks' season and BCA's business. BCA CEO Ray Conner likes to draw from the teamwork of the Seahawks to illustrate BCA's own need for teamwork.
This poster was commissioned for an employee event for the over 40,000 employees of the Boeing Everett factory.
Client: The Boeing Company | GIVE Initiative
Role: Copy writing and design collaboration
Boeing's Global Month of Service is a worldwide enterprise level annual event where Boeing encourages employees to volunteer in Boeing's vast list of volunteer opportunities.
As a part of a wide restructuring of Boeing's Employee Community Fund and the GIVE initiative, Boeing needed a fresh look to catch employee attention and rekindle interest.
Using more dynamic photography and focusing the copy around the non-tangible benefits of being a volunteer, we were able to construct a campaign that was very well accepted across all Boeing sites and increased participation by 20%.
Client: The Boeing Company | Human Resources
Role: Brand development and design
Step by Step is a world-wide program that offers medical pre-screening to all employees. Participation in the program is voluntary, but affects employees insurance rates. Participation rates had been falling and Boeing wanted to rebrand the initiative to give it a fresh face.
A carefully curated color pallet that feels both relaxing yet medical was combined with modern iconography to establish a clean and contemporary look. This new branding is currently being rolled out across the Boeing enterprise.
Client: Boeing Business Jets
Role: Art direction
Each year Boeing Business Jets hosts a conference for owner operators. That is, people who own and operate their own Boeing jet.
These conferences are extremely high-class, and it was our task to brand the 2015 conference in Marbella, Spain.
Extensive cultural research was essential in establishing the logo for the conference. It embodies the rich history, culture, and economy of the once small fishing village turned lavish resort town.
Using color, the mark easily turns from "Mediterranean vacation" to "exclusive evening club". Since a wide variety of activities are offered, it is essential that the identity has a transformative quality.
Client: The Boeing Company | GIVE Initiative
Role: Copy writing and design collaboration
Books and Backpacks is a initiative by The Boeing Company that urges employees to donate backpacks, books, and other school supplies to children in need.
Much like other Boeing volunteer programs, participation was in decline and the existing messaging and design was outdated. The Employee Community Fund (ECF) and GIVE Initiative needed a fresh look that looked loosely related to other ECF initiatives.
We focused the messaging around education statistics our team uncovered in our discovery process, but presented them in a humanistic and conversational voice. Bright happy imagery with vibrant colors was used to add energy to the delivery.
The campaign is rolling out late summer 2015.
Client: Boeing Commercial Airplanes
Role: Concept artist and consultant
Boeing Commercial Airplanes approached Creative Services to envision what a training center might be like in the future. They were interested in what kind of technologies might be developed in the future to aide in the training process.
Extensive research was completed in the areas of artificial and non-organic intelligence pre and post "singularity" technology to aide in my concept art and technical descriptions.