Client: Road to Tanzania
Role: Art direction and design
Road to Tanzania is a humanitarian aid mission operating in Tanzania. The mission was founded by it's Director Christian Kassoff, a philanthropist and world traveler. I have worked with Christian before on a few projects, and when he approached me to design the identity and collateral for RTT I was very excited.
Road To Tanzania needed a complete identity package including materials to be given to prospective donors and sponsors. In addition, he needed designs for support vehicles to be used in-country.
The colors of the RTT identity come from the brightly colored flag of Tanzania and the boot mark represents the hands-on “boots on the ground” approach for the mission.
All paper products are produced on recycled stock. Unbleached natural recycled stock is used in addition to add to the down to Earth, natural feel of the identity package.
Concept 200 Series Toyota Land Cruiser design for use in-country.